Suppose a stranger walks up and makes a cold introduction, and among the first things they say to you is: “You can trust me.” How would you feel about that?…
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Is there anything in your marketing messages that makes an effort to get inside the mind of your customer? Every time I open up my Facebook feed recently, I get…
Looking at the photos on this page, you’d never know that my confidence was absolutely shot about 6 weeks ago. I’d worked myself too hard for too long, lost my…
You probably know there’s a sort of interesting paradox to having a marketing message and strategy that actually connects effectively with other people. But as you look around, how many…
Podcast interview with Eric Gagne about becoming Our Insurance Guy. Are we shaping – and sharing – our own stories in our own way? It might seem like an obvious…
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