Three things to stop doing, two things to start, one magic measurement and the one thing that has to go for any of it to work.
We may believe there is safety in numbers, but when it comes to marketing and advertising in small business, there is very little to be gained by following the crowd.
And yet most of us do it.
This book is for people in small business, entrepreneurs and anyone with some sort of creative or passion project looking to learn how to effectively communicate with the audience of their choice.
If you’ve got the guts to step out, take total responsibility for yourself and go into business for yourself, then surely you’ve got the guts to be yourself in the way you communicate your work. Don’t you?
Let’s find out.