The Story of The Better Business Expo - John Reiser | Journeys with the No Schedule Man, Ep. 100 - NoScheduleMan.com

The Story of The Better Business Expo – John Reiser | Journeys with the No Schedule Man, Ep. 100

The Story of the Better Business Expo - John Reiser | Journeys with the No Schedule Man, Ep. 100If you own or operate your own business, you’ll appreciate this conversation. Especially if you are in the event management business. 

Like so many of the rest of us, John Reiser’s path into the business that he now operates was anything but linear. The opportunity found him just as much as he found it. The story of how it has all evolved is interesting and valuable to hear, and that’s what we cover in this episode.

John is the President of Better Events Management Group. Their signature event is the Better Business Expo which, at the time of this discussion, operates in multiple cities throughout Ontario, Canada (such as Mississauga, Markham, Ajax, Niagara, Ottawa and here in London) . In this conversation, John shares about the unique challenges and opportunities of operating in different cities, and about the trade show industry in general.

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Among other things we discussed:

~ What goes into responding to an unexpected crisis like we are currently facing with the Coronavirus and how that impacts the business and decisions going forward. 

~ What he and his team refer to as to “The Hot Zone” and how the last minute adjustments that a lot of people never see can make or break the execution of an event.

~ What it means to John to “Cowboy Up” and how he and his team have had to do that the number of times.

~ Why he seeks partnership in each community where they hold the Expo and what the general response has been when he and his group reach out.

~ The overwhelming list of all the things he discovered one needs when starting a business, and how he began chipping away at it.

To learn more about John and the Better Business Expo, please visit https://www.betterbusinessexpo.ca

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Kevin BulmerKevin Bulmer is the founder of No Schedule Man Brand Media, producer and host of the momondays London inspirational event series and the strategic marketing coach for Awesomepreneurs.

As a dynamic, down-to-earth and highly engaging professional speaker, it’s Kevin’s intention to uplift through a shared example of continual growth. He has a gift for helping people see themselves from a fresh perspective on matters related to mindset and effective marketing messaging. In both cases, it pretty much comes down to just being true to yourself … a principle which is fundamentally simple, but not necessarily easy to do.

Join Kevin’s private online mindset & marketing coaching community, “The Turtle Tribe” here: www.theturtletribe.com

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