Here’s yet another thing I didn’t understand when I was younger: Everybody’s selling something. Absolutely everyone is selling. And the way they try to sell will tell you a lot about the…
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In the world of online marketing, the common wisdom is to know who your “avatar” is. You’ll be encouraged to visualize your exact perfect customer, how they behave, where they…
If you’re trying to get people’s attention for any reason, you’re a marketer. Business, blog, lemonade stand; makes no difference. If you want people to know you, marketing is on…
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