I don’t understand why we don’t do more on a regular basis to connect in a meaningful way with what I think is the largest potential segment of the population;…
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There are three really common phrases that are like traps, that I believe hurt more than help your small business marketing message. They seem really common because other people are…
In the world of online marketing, the common wisdom is to know who your “avatar” is. You’ll be encouraged to visualize your exact perfect customer, how they behave, where they…
If you’re trying to get people’s attention for any reason, you’re a marketer. Business, blog, lemonade stand; makes no difference. If you want people to know you, marketing is on…
I recently shot a video blog (below) where I was trying to make a point about how natural it is for us to assume a major risk for very little…
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