Suppose a stranger walks up and makes a cold introduction, and among the first things they say to you is: “You can trust me.” How would you feel about that?…
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Is there anything in your marketing messages that makes an effort to get inside the mind of your customer? Every time I open up my Facebook feed recently, I get…
You probably know there’s a sort of interesting paradox to having a marketing message and strategy that actually connects effectively with other people. But as you look around, how many…
Over the last almost 20 years, I’ve had the great pleasure of working with all kinds of people in just about every variety of business that I can imagine. In…
If we’re going to go to the time and trouble and expense to invest in advertising or some sort of marketing effort for our business, or organization, our community groups,…
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