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Want to have an interesting conversation with your team? Try this: In discovering and implementing a magnetic brand story and strategy, ask yourself and your team: What do you stand…
I’m tired of being told I’m supposed to “position myself as an ‘expert’.” No thanks. I’ll ask a different question, as I did in my talk at momondays London on…
What do you feel is driving you most often: Fear? Or desire? That sounds like a very simple question, but it’s only now, after all these years of work I’ve…
“Don’t think of a pink elephant.” It’s an old phrase, but it illustrates an important point. Even though we’re specifically being instructed not to do something, it’s nearly impossible to…
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