This social media myth keeps too many people in small-to-midsize business stuck.

One of the main stumbling blocks to having more success with social media marketing that we see from people in small to mid-sized businesses is this:

They think it’s going to take a lot more time and money to have an effective strategy than it actually will.

It’s a social media myth, and it’s understandable that many people would believe in it because so many of us are so overwhelmed with the day-to-day  tasks of running our businesses. More and more, we’re being asked to do more with less.

Reality? Overwhelm. Solution? Strategy.

So when it comes to marketing, we think about how are we’re going to distribute our message, how to shape our message and come up with something original and we get overwhelmed by that thought too. As a result, we tend to think that it’s going to take a lot more time and money than it actually will to just have even a basic effective, well thought out strategy.

Ironically, that’s why having some sort of proactive strategy is so effective: it  works for us, saves us time and money and frees us up to invest our energy in building our business.

This is why we talk about strategic social media marketing and content creation. It’s not a matter of just creating more noise.

What’s the strategy? What’s the story and the feeling and the emotional connection that we’re trying to shape and share with each of our messages?

Just a little bit of strategy goes a long, long way. It will take a lot less time or money than most people think. And with the affordability and effectiveness of the kinds of tools available to us today, there’s no reason not to have even a basic social media strategy building business on your behalf.

Believing you’ll need to spend big in either time or money to do a lot better with your online communication is a social media myth.

We’re convinced we can help you with it. If you’d like to learn more about how we do that, go here to learn more.

Want help with your social media marketing?

Join our online coaching and collaboration service, My REAL Success Pass. You’ll get to participate in regular live calls with Kevin and access hours of previously recorded coaching sessions to help you with this kind of thing, including:

Leave a Reply