Perhaps you can recall what it feels like when someone close to you keeps communicating by continuing to tell you what they think you need or want to hear.
They’re just broadcasting.
It’s a one-way street.
Well … as you look inside yourself, you’ll begin to realize there’s likely a part of you that longs for someone to actually go to the effort to understand – and care about – what might actually matter to YOU, and then address it. But the challenge is that many of us are losing connection with that awareness because we’ve become so numb to the one-way “broadcast-like” communication that we’ve given up some of our hope of being heard and understood.
This translates into an endless loop of more “broadcasting,” and the signals just keep bouncing off each other.
In my experience, this negatively impacts things like:
Marriages.
Marketing messages.
Corporate mission statements.
Micro-management.
There’s a lot of broadcasting going on as we each try to overpower the other’s signals. But is that an effective & efficient communication strategy?
What about, “seek first to understand, and then be understood?”
In other words … who’s listening?
If we’re broadcasting at 101.7 FM while trying to connect clearly with someone who’s tuned at, say, 92.3 FM … good luck getting the message across.
Worse yet is when we just keep ramping up the wattage and boosting our signal … when our “audience” doesn’t even have the radio (receiver) turned on anymore.
Whether we’re communicating to our colleagues or spouses or looking to craft a marketing message that connects, perhaps it’s worth pausing to consider that the most critical part of an effective broadcast is …
… for it to be received.
Kevin Bulmer is the founder of No Schedule Man Brand Media and producer and host of the momondays London inspirational event series.
As a dynamic, down-to-earth and highly engaging professional speaker, it’s Kevin’s intention to uplift through a shared example of continual growth. He has a gift for helping people see themselves from a fresh perspective on matters related to mindset and effective marketing messaging. In both cases, it pretty much comes down to just being true to yourself … a principle which is fundamentally simple, but not necessarily easy to do.
To stay in touch with Kevin on a day-to-day basis, join his online personal growth support community, “The Turtle Tribe.” Membership is free for Kevin’s active email subscribers.
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