Podcast interview on how to make the media want you with Lisa Brandt.
How can you make the media want you? You work hard, do a good job and probably deserve more attention and exposure. So media coverage would likely help. But how does one go about getting it?
For starters, can you step out of your own story long enough to see yourself from an outside perspective? Are you able to honestly and objectively consider yourself and your activities from someone else’s viewpoint, and then ask and answer the question: Why would they care?
This week, we’re joined by Lisa Brandt, who describes herself on her website as “An experienced author, reliable writer-for-hire, long-time broadcaster and versatile voice-artist.”
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At the time of this recording, she has just released her latest book, “Make the Media Want You.” It’s her fifth turn as an author, with some of her other more recent books including “My Sepsis Story” and “The Naked Truth.”
Lisa is presently the morning show co-anchor at News Talks 1290 CJBK radio in London, Ontario, the most recent stop in a distinguished broadcasting and journalism career (she tells much more of the story of her background when she joined me a couple of years ago, in Episode 6: “Balancing Multiple Creative Passions”).
I’ve read “Make the Media Want You” and I loved it. Its principles truly speak to the challenges that come up in the work I do with small businesses, non-profit organizations and community groups, particularly as it relates to marketing and communication.
While this episode is very much a conversation, Lisa’s part of it is loaded with valuable insight on what to do, and what not to do, if you are looking to reach out to members of the media in hopes of securing more exposure for whatever it is that you’re working on.
Some of Brandt’s suggestions:
- Making it easy for the person you’re asking to help you.
- The basic courtesy of getting names correct.
- Being aware of your own “industry jargon.”
- Thinking things through from the listener, viewer or reader’s perspective.
- Having an interesting story to share as opposed to just more “dates and locations” to toss on the pile.
If you’re looking to connect with members of the media or just do a better job of effectively communicating in general, there are all kinds of key tidbits and takeaways in this discussion that will help you!
Here is Lisa Brandt, on Journeys with the No Schedule Man:
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The founder of No Schedule Man Brand Media, Kevin Bulmer is a Strategic Marketing and Mindset Coach and Keynote Speaker. He is the producer and host of the momondays London inspirational event series, strategic marketing coach for Awesomepreneurs and is also host of the podcast, “Journeys with the No Schedule Man.”
Day-to-day, Kevin helps heart-centered entrepreneurs find their “REAL” success so they can feel free to live and work happy. His overarching purpose is to uplift through a shared example of continual growth.
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