Podcast conversation with John Reiser about what it’s like running an event management business.

Running an Event Management Business - John Reiser | Journeys with the No Schedule Man, Ep. 100If you own or operate your own business, you’ll appreciate this conversation. Especially if you are running an event management business. 

Like so many of the rest of us, John Reiser’s path into the business that he now operates was anything but linear. The opportunity found him just as much as he found it. The story of how it has all evolved is interesting and valuable to hear, and that’s what we cover in this episode.

John is the President of Better Events Management Group. Their signature event is the Better Business Expo which, at the time of this discussion, operates in multiple cities throughout Ontario, Canada (such as Mississauga, Markham, Ajax, Niagara, Ottawa and here in London) . In this conversation, John shares about the unique challenges and opportunities of operating in different cities, and about the trade show industry in general.

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Among other things we discussed:

~ What goes into responding to an unexpected crisis like we are currently facing with the Coronavirus and how that impacts the business and decisions going forward. 

~ What he and his team refer to as to “The Hot Zone” and how the last minute adjustments that a lot of people never see can make or break the execution of an event.

~ What it means to John to “Cowboy Up” and how he and his team have had to do that the number of times.

~ Why he seeks partnership in each community where they hold the Expo and what the general response has been when he and his group reach out.

~ The overwhelming list of all the things he discovered one needs when starting a business, and how he began chipping away at it.

To learn more about John and the Better Business Expo, please visit

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Kevin Bulmer speaking on stage | noscheduleman.comThe founder of No Schedule Man Brand Media, Kevin Bulmer is a Strategic Marketing and Mindset Coach and Keynote Speaker. He is the producer and host of the momondays London inspirational event series, strategic marketing coach for Awesomepreneurs and is also host of the podcast, “Journeys with the No Schedule Man.”

Day-to-day, Kevin helps heart-centered entrepreneurs find their “REAL” success so they can feel free to live and work happy. His overarching purpose is to uplift through a shared example of continual growth.

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