Want to have an interesting conversation with your team? Try this: In discovering and implementing a magnetic brand story and strategy, ask yourself and your team: What do you stand…
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Perhaps you can recall what it feels like when someone close to you keeps communicating by continuing to tell you what they think you need or want to hear. They’re…
You probably know there’s a sort of interesting paradox to having a marketing message and strategy that actually connects effectively with other people. But as you look around, how many…
Turns out, there is more good stuff out there online than I thought. I’m both ashamed and excited to admit that. At the suggestion of one of my local radio…
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Here in London, Ontario, I think most would agree that, even by our hearty Canadian standards, this has been a relentless grind of a winter. In business, we’re feeling it,…
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